In a landmark move for the global automotive aftermarket, Lubrizol—a Berkshire Hathaway company and a global leader in specialty chemicals—recently held a prestigious signing ceremony in Shanghai for the "High-Quality Industry Declaration."
This initiative, spearheaded by the Lubrizol Performance Film Innovation Center, brings together industry giants including Profilm, Castrol, Michelin. This declaration is a deep continuation and active expansion of the "Three Excellences" philosophy introduced in 2025: Excellent Materials, Excellent Manufacturing, and Excellent Installation.
From Price Wars to Value Chains
The core mission of this declaration is to shift the industry focus from "price competition" to a value-driven ecosystem centered on quality, experience, and trust. For global distributors and high-end car owners, this means a reliable closed-loop value chain where products are trusted, purchases are worry-free, and the overall experience is secured.
"The signing of this declaration consolidates the consensus of the entire industry chain into a public commitment for the first time," stated Ms. Jie Cai, Lubrizol’s Senior Business Director for Asia Pacific. "Lubrizol is committed to ensuring the stable and agile supply of high-performance TPU materials through localized production and open innovation."
The 2026 High-Quality PPF Evaluation Guide
As the first key implementation of the Declaration, Lubrizol announced the upcoming release of the "High-Quality Paint Protection Film Evaluation Guide" in the first half of 2026. This guide will be the industry's first comprehensive quality assessment framework covering the entire value chain—from raw materials to finished products and professional installation.
Recognizing the Guardians of Quality
In addition to the guide, the "High-Quality Film Guardian" awards continue to recognize brands that consistently use premium raw materials and lead the market in product quality and reputation. Industry leaders such as Profilm and Nal were among the first to receive this honor in 2025, setting a benchmark for the rest of the market.
YN FILM’s Commitment
As a brand deeply committed to transparency and performance, YN FILM aligns with Lubrizol’s vision of a sustainable and trustworthy industry ecosystem. By leveraging premium TPU bases (like those from Lubrizol and Covestro), we ensure that every roll of YN FILM provides the long-term protection and aesthetic excellence that our global partners expect.
About Lubrizol Corporation:
A Berkshire Hathaway company, Lubrizol provides sustainable solutions that advance mobility, improve well-being, and enhance modern life. Founded in 1928, it operates in over 100 countries with nearly 7,000 employees worldwide.
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